Art Direction, Branding, Digital
upday GmbH & Co. KG, 2016
with Denise Henning
In cooperation with Samsung, the media company Axel Springer created a platform for aggregated news content. Upday is from now on natively installed on various Samsung devices and should run on 10 million smartphones internationally by the end of 2016. In comparison to other competitors, the advantage lies in the combination of first-class technology with real journalism.
We helped our client to manage the internal and external communication of the brand up to the softlaunch and beyond.