Aug 17, 2015

upday

Identity

It’s the fusion of two giants. In a strategic partnership the media group Axel Springer and South Korean electronics company Samsung launches upday as a shared platform for aggregated news content. The App will from now on be natively installed on all Samsung-Devices and offers a very personal news stream in connection with curated news articles and machine learning algorithms.
We support the brand in terms of communication and strategy.


upday.com →